Desi Bjorn
Ramos
Strategic, senior-level marketing and communications professional with over 15 years of experience delivering high-impact initiatives through storytelling and translating complex concepts into compelling narratives that drive customer engagement and advance brand strategy.
Marketing mavericks
As the landscape of marketing communications continues to change and the respective needs of businesses changes with it, it is becoming more apparent that what most companies need are Marketing Mavericks. Marketing Mavericks are marketing communications professionals that are not relegated to one specific industry but are equipped with the foundational marketing skills and an understanding of marketing strategy that enables them to enter any company, in any industry and advance its vision. Marketing Mavericks don’t just understand market trends; they set them. They are the unorthodox. The unconventional. The nonconformists. They see things not as they are, but as they could be. Where they go; change follows. And while some may see them as disruptors, the only thing they really disrupt is the status quo. Having a Marketing Maverick makes all the difference. Desi Bjorn Ramos is a Marketing Maverick.
Work Highlights
Modernizing a Historic Landmark for Digital Marketing Success
During my tenure at Union Station DC, a federally owned transit hub and one hundred plus year old landmark, I helped to project manage the $1.3 million digital development of the building resulting in complete fiber-cabling of the building, installation of seven digital billboards and 23 digital directories.
Rail Safety Press conference with DHS
As part of the Department of Homeland Security’s (DHS) tour of Operation RAILSAFE, Secretary Jeh Johnson held a press conference at Union Station DC. Representing property management, I coordinated with Amtrak’s communications team and members of DHS to stage the press event on the West Carriage Porch of the station.
Developing and Launching a Communications Channel for the JFK Airport Community
While John F. Kennedy International Airport is undergoing its $19 billion transformation, the airport’s General Manager struggled to keep internal stakeholders informed of all of the changes that were occurring. I addressed the problem by identifying the challenge: the lack of an external communications channel. I developed a dedicated subscription-based email platform that airport employees could sign up for and receive redevelopment-related construction updates and information. I branded the channel as the JFK Pulse and designed graphics for leadership promotion and printed postcards.