I believe that Marketing and communications is a universal set of rules and tactics that, once an individual has mastered them, they translate to any business in any industry. That is what is called a full-stack marketer. I call them Marketing Mavericks. And now, more than ever, as competition increases and trends fluctuate, businesses need full-stack marketers who are not bound by industry or specialty. Marketers that are more than one-trick ponies. They need Marketing Mavericks.