Desi Bjorn
Ramos
Strategic, senior-level marketing and communications professional with over 15 years of experience delivering high-impact initiatives through storytelling and translating complex concepts into compelling narratives that drive customer engagement and advance brand strategy.
Full Stack Marketer
With most fields of work there is a tendency to place a lot of value on an person’s industry knowledge and years of experience; however, when it comes to marketing communications, what’s most valuable is their skillset – or “marketing stack.” The term “full stack marketer” was coined to describe marketers who have a varied set of skills that allows them to be effective at the range of responsibilities such as writing, branding, public/media relations and even graphic design and web development.
Full stack marketers are the foundation upon which entire marketing departments are built. They have a diverse marketing stack that allows them to fill a number of functions until the company is able to expand and hire dedicated individuals to oversee specific functions. Full stack marketers are skill hoarders who prove their worth with the wealth of knowledge and experience that they possess – even in established marketing departments. They quickly become the go-to person that their coworkers rely on for assistance and getting the job done. They have an entrepreneurial spirit and adept at innovation. They are the type of leaders who, not only handle strategic planning and presentation, are able to roll their sleeves up and execute those plans as well.
As a marketing communications professional who began my career in a role that was focused on graphic design, web development and media production and later transitioned into roles that included strategy planning, analyzing data through key performance indicators and assessing return of interest, I attribute the longevity of my career on being a full stack marketer.
Work Highlights
Modernizing a Historic Landmark for Digital Marketing Success
During my tenure at Union Station DC, a federally owned transit hub and one hundred plus year old landmark, I helped to project manage the $1.3 million digital development of the building resulting in complete fiber-cabling of the building, installation of seven digital billboards and 23 digital directories.
Rail Safety Press conference with DHS
As part of the Department of Homeland Security’s (DHS) tour of Operation RAILSAFE, Secretary Jeh Johnson held a press conference at Union Station DC. Representing property management, I coordinated with Amtrak’s communications team and members of DHS to stage the press event on the West Carriage Porch of the station.
Developing and Launching a Communications Channel for the JFK Airport Community
While John F. Kennedy International Airport is undergoing its $19 billion transformation, the airport’s General Manager struggled to keep internal stakeholders informed of all of the changes that were occurring. I addressed the problem by identifying the challenge: the lack of an external communications channel. I developed a dedicated subscription-based email platform that airport employees could sign up for and receive redevelopment-related construction updates and information. I branded the channel as the JFK Pulse and designed graphics for leadership promotion and printed postcards.
Midtown New York Digital Ad Placement For LaGuardia Airport
To highlight the work of the $8 billion investment to redevelop LaGuardia Airport, I collaborated with a team of designers to develop this set of mosaic graphics celebrating LaGuardia’s Forbes award win as Best U.S. Airport.